Lady Gaga's video for her new single Born This Way, was premièred today at 4pm.
The beginning is slightly disturbing, and makes me wonder whether she's taken any inspiration from hit channel 4 show One Born Every Minute, I can recall some similar shots in both films. However, aside from the allusions, the illusions are produced very skilfully. And having been inspired by Salvador Dalí, the colours and shapes are very dream-like, and like something from the space age. Moving past the images of constellations of ovaries, and plastic/wax heads coming out of a va-JJ, it's a much darker video than I imagined. Although Nick Knight also helped with the directing, so I guess it was expecting to be slightly creepy, memorable, and definitely striking. He has previously photographed Gaga for Vanity Fair magazine back in 2010. I love the performance of the section where Gaga is dressed as a skeleton... convincing, is the word I would use, minus the pink pony-tail extensions.
I love one of the final scenes, quite pop-y. Her black silhouette and animated white gloves, in front of a misty blue, pink, and yellow backdrop. She is an artist, and a very popular one at that.
An image by Nick Knight for Alexander McQueen, 'Devon', 1997
Lady Gaga for Vanity Fair, by Nick Knight
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